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- Sandbox has partnered with Havas Play to develop brand experiences.
- This partnership will train thousands of people to create experiences across the metaverse.
2023 could be a breakthrough year for web3 games and metaverse experiences. Global brands are looking for ways to engage and gain relevance in emerging industries. They did so by partnering with The Sandbox to create their metaverse experience.
Considering the myriad brands looking to establish their presence in the metaverse, that could be quite an uphill task for The Sandbox. However, the leading metaverse has a new partner, Havas Play, to offload the workload and create meaningful brand experiences with them.
New Partner
Sandbox has announced a strategic partnership with Havas Play to grow brand experiences across the metaverse. This collaboration will oversee the creation of immersive entertainment experiences that will engage the community for Havas clients.
Havas Play plans to work closely with The Sandbox to enhance its ability to help brands optimize their relevance in web3 culture through this experience.
Stéphane Guerry, President and CEO of Havas Play, commented:
“We are excited to partner with these metaverse pioneers to add another dimension to our Web3 offering and help some of the world’s most ambitious brands explore limitless opportunities in the most meaningful ways as they take their first steps into the metaverse.”
Additionally, the partnership will include a training program that will educate thousands of Havas Play creatives and technologists to create unique brand experiences at The Sandbox. This includes training creatives to use VoxEdit and GameMaker tools to create digital assets and experiences in The Sandbox.
Mathieu Cervety, Director of Ecosystem Partnerships at The Sandbox, shares:
“Havas Play is in a unique position to help major brands be relevant in the new entertainment culture at the crossroads of gaming, the creator economy, and true digital ownership. This partnership is a great chance for brands to build their Web3 community and bring engagement like never before.”
On Flipside
- The Havas Group partnered with The Sandbox in February 2022 to create their virtual village in the metaverse.
Why You Should Care
Havas Play can help big brands gain relevance on web3 by creating immersive experiences across the metaverse by learning from one of the best sources, The Sandbox.
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Read about The Sandbox’s recent partnership:
The Sandbox to Debut Charles & Keith’s Major Fashion Brand Web3 Experience.
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