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Boston-based communications company Media Shower has launched its new BMJ Reward Token, a blockchain-focused rewards system that provides digital rewards to paid premium subscribers from the Bitcoin Market Journal (BMJ) newsletter.
Media Shower Presents a New Kind of Digital Gift Token
Media Shower has spent the last few months developing real-time rewards for its users. Many of these giveaways include unique branded clothing items such as hoodies, shirts, socks and hats. The item features the logos or names of some of the world’s top cryptocurrencies including bitcoin, Ethereum, and Cardano.
All paying subscribers of the Bitcoin Market Journal newsletter receive up to ten separate units of tokens each month into their digital wallet so long as they continue to subscribe. They can then exchange these tokens for physical prizes as mentioned above.
Media Shower CEO John Hargrave made it clear in a recent interview that this token is not a speculative investment, but rather a legitimate reward tool that can be used to collect unique merchandise only available through a BMJ subscription. Hargrave stated:
This is a big step forward for the blockchain industry. Our BMJ Rewards tokens are freely viewable on the Ethereum blockchain, creating the level of transparency and accountability the industry requires. This is the next evolution of loyalty programs.
While crypto giveaways are nothing new, it’s rare to see them handled in such a way. For example, just over two years ago, Kroger – one of America’s leading grocery brands – partnered with bitcoin rewards company Lolli to create a BTC rewards program for shoppers where all who buy items from Kroger stores can earn as much as 1.5 percent back in BTC. .
From there, money can be deposited and stored to provide consumers with an opportunity to engage in crypto trading and learn about the benefits of digital currencies. While the program is indeed a positive step forward, it does not allow bitcoin to be used as a means of payment, which was originally designed for BTC.
While it may be hard to remember, crypto assets were originally built to replace items such as checks, credit cards, and potential fiat currency to serve as the primary payment option for those looking for goods and services. Media Shower’s latest endeavor is very close to this vision as digital tokens can be traded for merchandise. On the one hand, customers who receive tokens use them to pay real-life prizes.
Nearly 30 Years in Business
Hargrave continued his interview with:
This is a game changer. Everyone knows the frustration of joining twelve loyalty programs that don’t talk to each other. We set them free on the blockchain, made the reward program operational and started the next wave of growth in the blockchain industry.
Media Shower was founded in 1995.
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