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We saw many events focused on educating the public about innovation in the blockchain space last year, and before concluding 2022, the “Blockchain, Tourism and the Future of the Internet Conference” took place in Mallorca with keynote speakers such as Dr. Craig Wright, IPv6 Forum President Latif Ladid, and Blockchain Practice Lead at IBM’s Central and Eastern Europe office Agata Slater.
Slater spoke with CoinGeek Backstage reporter Becky Liggero on the sidelines of the event, and the two spoke about the importance of blockchain solutions for enterprises, how IBM engaged with the BSV blockchain, and what companies shared during the event in Mallorca.
“IBM has been involved with blockchain for many years now, and we work mostly with enterprise clients, and we bring blockchain solutions to them from consulting advising on how to enter this space, advising on the best technology tools that address some of the business problems . that our customers have all the ways to help them develop solutions and then support them in that,” said Dr. Slater.
What will Dr. Slater say about the value of blockchain to their customers at IBM? It depends on the industry as well as the use case.
“I think we’re at an interesting point right now where customers are shifting their mindset from wanting to optimize processes to wanting to actually create new services for their customers and focusing on delivering value to the end customer,” he explained.
“Blockchain is about collaboration, about building a broader value exchange ecosystem. So we need to have a business model that works well for everyone,” he added.
Talking about tourism, Dr. Slater said blockchain and web3—or as he calls the new iteration of the internet that builds “a digital economy based on incentives, engagement, and rewards”—could help, especially with identity management solutions and loyalty systems, both of which are important aspects of the tourism industry.
“I saw the blockchain [is] enable technology stacks that can unlock opportunities for new use cases. And the underpinnings of this blockchain, as I call it, are identity and tokenization, traceability, and payments,” said Dr. Slater.
“For example, providing a better identity management solution where your customers don’t have to leave bits of information with each different provider and disclose everything on demand… Also, I’m thinking about loyalty systems. That’s a really problematic area right now, that loyalty points are locked in the vendor context. They are not transferable. They are irredeemable,” he pointed out.
As for the steps to achieve this goal, Dr. Slater says they are still in the sandbox space, experimenting with every possible solution and use case that aligns with web3 principles.
“Right now it’s all about the experience, experimenting, testing things, testing the technology, building the right capabilities, playing around with it a little bit. See if we (IBM) can target new clients through this new offering or how we can improve the user experience of our existing clients. “
Ending the interview, Dr. Slater stated that IBM carefully selects the technology they feel is best suited and addresses business problems, such as in the case of the BSV blockchain.
“We believe that BSV and the entire ecosystem are a perfect fit for the company. Companies care about scalability. They care about low transaction fees. BSV has it. So, we’re actually really excited to talk to them (customers) about BSV.”
Watch: Sentinel Node: Blockchain Tools to Improve Cybersecurity
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