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Edited by Nathaniel Cajuday
- A study conducted by Bybit and Toluna has found that the majority of crypto investors in the US only conduct research for up to two hours before buying crypto.
- Results also show that 30% more investors prioritize reputation over technical factors when choosing a token project to support.
- In terms of age group, boomers spend 50% more time doing their own research and HODL longer than the younger generation.
Despite the ongoing bear market and several crypto company failures in 2022, a recent study of crypto investor behavior and literacy conducted by crypto exchange Bybit and research firm Toluna found that the majority of American investors conduct their research less than two hours before buy cryptocurrencies.
“Our new Crypto Investment Literacy Report reveals the attitudes and behavior of crypto investors, showing they are passionate about the industry and in it for the long term. This report is also an important step in understanding the educational needs of the crypto investor community and how the industry can be scaled up to better serve them.” said Charmyn Ho, head of crypto insights at Bybit.
Research reveals that 64% of North American investors spend less than 2 hours or don’t DYOR (do your own research) at all before jumping in and investing in cryptocurrency—30% more investors prioritize reputation over technical factors. factor when choosing a token project to support.

Surprisingly, while crypto is better suited to younger generations, the study also found that the due diligence behavior of Baby Boomers, currently 58–67, is generally 20% “smarter” than other generations, due to their more technical focus. .
In fact, boomers, compared to a younger generation, spend 50% more time doing their own due diligence—34% of them spend multiple days on DYOR.

Therefore, Boomers, Gen X, and those from developed countries are more likely to do HODL longer, a maximum of 6 months, adding that Boomers and Gen X HODL more than Gen Z and Millennials. With this, ByBit noted that it might show “that young people trade more often and short term compared to the older generation.”
Moreover, the report also reveals investors are ready to research centralized crypto exchanges (CEX) in greater depth, valuing CEX’s 30% business practices over reputation factors.
Moreover, the report also reveals investors are ready to research centralized crypto exchanges (CEX) in greater depth, valuing CEX’s 30% business practices over reputation factors.

ByBit and Toluna also noted the following observations:
- 1 in 2 investors are unaffected by stricter regulations.
- 1 in 4 investors are willing to accept CEX regulations for greater security of their investment.
- 1 in 2 investors are calling for more centralized controls for wider Web3 adoption.
- Highest CEX score on trust, 15% higher, compared to NFT and DeFi. In fact, 3 out of 5 DeFi adherents are diversifying, putting their trust in CEX as well.
- 1 in 2 investors are unaffected by stricter regulations.
- 1 in 4 investors are willing to accept CEX regulations for greater security of their investment.
- 1 in 2 investors are calling for more centralized controls for wider Web3 adoption.
- Highest CEX score on trust, 15% higher, compared to NFT and DeFi. In fact, 3 out of 5 DeFi adherents are diversifying, putting their trust in CEX as well.

To summarize the report, Bybit analysts have also included a 7-step checklist for all crypto investors interested in acquiring digital assets:
- Find Your Destination
- Find Your Investment Strategy
- Set aside Funds for Investment
- #DIOR
- Explore Potential Projects
- Find your Trading Platform
- Read Twitter Crypto
In a recent report from eToro, the social trading platform revealed that despite crypto’s downturn last year, 69% of retail investors worldwide are still positive or ambivalent about investing in the industry.
By 2022, according to CoinGecko’s 2022 Annual Crypto Industry Report, the total market value of the crypto industry will fall by 65% compared to 2021.
This article was published on BitPinas: DYOR Pero Tinamad? Research Shows American Crypto Investors Only Spend Two Hours of Research When Buying Crypto
Disclaimer: BitPina articles and their external content are not financial advice. The team serves to deliver independent and impartial news to inform crypto Philippines and beyond.
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