[ad_1]
As 2023 reaches its midpoint, we pause to reflect on the important developments in #CryptoPH. The industry, recovering stronger from 2022 and witnessing a waning bear market, had a dynamic first half.
Today, we’re bringing you an exclusive half-year review from communications company web3 — Blockceler8 by Uniquecorn Strategies. Through Dean Bernales, Founder and CEO of Blockceler8, the company shares in-depth details of their significant wins, challenges and future plans.
Blockceler8 Mid-Year Review: Key Wins in 2023
What major partnership, product launch, or strategic decision would you consider a significant win for your organization in the first half of 2023?
We at Blockceler8, the PR Web3 division of the PR agency Uniquecorn Strategies, have achieved significant milestones that underscore the huge strides we have made at the start of 2023.
First was the groundbreaking launch of “New Horizons,” Mintoo’s marketplace debut digital art collection in partnership with local crypto exchange the Philippine Digital Asset Exchange (PDAX). This shows the enormous potential of NFTs in the Philippine market.
We are excited to promote the country’s first Bitcoin Island Retreat, co-hosted by Pouch.ph and Coins.ph, which brings together venture capitalists, bitcoin experts and industry leaders to the emerging Bitcoin hub of Boracay. The event proved instrumental in raising awareness about Bitcoin and blockchain technology across the Philippines, making a lasting impact on attendees and industry professionals alike.
Our commitment to helping advance blockchain through targeted communication strategies and collaborative initiatives has been underpinned by our strategic partnerships with industry pioneers such as the Blockchain Council of the Philippines, Philippine Blockchain Week, and Bitskwela. In addition, we are proud to continue our synergies with Tetrix, Archipelago Labs, Moneybees, Ophir and Bitget.
Overcoming Challenges: Blockceler’s Adaptive Strategies8
What were the main challenges facing your organization during the first half of 2023, and how did you overcome them?
Our main challenge is overcoming media skepticism of crypto and blockchain. As a PR agency, it is important for us to address this challenge through a strategic approach.
To address their concerns, we focused on building trust and credibility by educating journalists about the industry and answering their questions. In addition, we launched a thought leadership initiative to position our clients as experts, emphasizing the real-world impact of this project to change the narrative in our clients’ favor.
Engaging with specialized media outlets dedicated to crypto also plays an important role in reaching their target audience. We provide valuable data and insights, collaborate with industry associations and events, and use a comprehensive approach to secure broader brand awareness for our clients.
We believe it is very important for us to be at the forefront of promoting and educating the public and media about the potential of blockchain and its transformative impact across sectors. Our efforts go beyond traditional approaches as we aim to contribute to a comprehensive understanding of blockchain beyond mere investment, catalyzing a shift in perception towards wider applications and an industrial revolution.
Improvements and Metrics: Comparing 2023 to Prior Years
Did any particular metric improve significantly in the first half of 2023 over the previous year?
We achieved an incredible 150% increase in client acquisition over the previous year. This growth is due to our strategic partnerships with industry associations, which provide access to their members, events and channels of communication. Aligning with reputable associations builds trust and credibility, attracting clients looking for reliable PR services.
Additionally, our agency’s success in generating over 3 billion reach for all clients has significantly contributed to the improvement in client acquisition metrics. By demonstrating our ability to amplify messages and increase visibility, we create compelling case studies and success stories. This demonstrates our expertise and track record, builds trust and drives client acquisition numbers.
Future Trends and Technologies: Blockceler8 Future Outlook
What emerging trends or technologies in the crypto space are you most excited about or planning to incorporate into your future strategy and why?
Having worked with fintech and blockchain startups, we are excited to see the potential for technology to increase financial inclusion. We closely follow trends in decentralized finance (DeFi) and how they are reshaping traditional finance. We are also optimistic about Central Bank Digital Currency (CBDC) and other government-driven blockchain projects. Their recognition and engagement provides a valuable opportunity to shape the narrative and foster an enabling environment for blockchain innovation.
Goals and Plans for the Second Half of 2023
What are your company’s main goals and plans for the second half of 2023?
As a PR partner of blockchain companies, our ultimate goal is to provide our clients and partners with a highly relevant and impactful communication approach, helping to build trust not only with regulators and policy makers but also with the wider industry.
Our viewers and followers can anticipate us championing the transformative power of blockchain technology and driving significant collaborations such as the Philippine Blockchain Week in September. By leveraging our PR expertise, we will continue to facilitate meaningful dialogue, educate stakeholders and contribute to shaping the future of the industry.
For Further Reading
Website: https://blockceler8.com/
Facebook: https://www.facebook.com/blockceler8
Twitter: https://twitter.com/blockceler8
Instagram: https://www.instagram.com/blockceler8/
This article was published on BitPinas: Blockceler8 Mid Year 2023: Highlights and Outlook
Disclaimer: BitPina articles and their external content are not financial advice. The team serves to deliver independent and impartial news to inform crypto Philippines and beyond.
[ad_2]
Source link
