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On March 15, Aki Network, a data-enabled Web3 network strategically focused on influencers, announced that its new website would be live. The revamp features stunning visuals for Aki’s popular flagship product while launching a new campaign with zkSync ahead of the exciting launch of the L2 mainnet. Aki’s new website has been warmly received by Aki Network’s 120,000+ community members and 2,400+ influencers.
An efficient way to obtain valuable and accurate information is needed in any phase of a user’s entire Web3 journey. This is where Aki Network comes in to offer its unique position as a a large-scale data-driven network aimed at closing the information gap between influencers, projects and all users on Web3.
Aki’s solution to the Web3 information gap: Data-driven products based on influencer-focused networks
A popular opinion within Web2 marketing is that influencers may have become a more cost-effective replacement for traditional digital channels such as Facebook and Google Ads.
On Web3, influencer it is also an indispensable information center that matches users and projects with each other more precisely than most other channels. Therefore, influencer marketing will continue to be a key to the popularity of bootstrapping on Web3. Strategically, Aki Network is more focused on connecting and incubating mid-level/micro-influencers, because they are often aspirational opinion leaders favored by a vertical, loyal, and sticky base of followers. More importantly, Aki Network uses data to carry out this strategic vision, as data has become the backbone of targeted marketing and AI-driven analytics.
Aki Network has built a comprehensive range of products and services for more users and influencers to contribute to high-quality project campaigns and be rewarded accordingly:
• Campaign Engine: Cold start is a major problem for Web3 projects, but Aki Network makes it easy and efficient.
• Referral tracking functionality in campaigns ensures that projects can fully leverage campaign data to measure each influencer’s marketing performance and attribute results to specific factors.
Aki Network’s wide reach to cost-effective mid-tier and micro-influencers supports superior campaign scale, return on investment, and authenticity.
• StarMap is an easy-to-use dashboard where Aki Network leverages its Algo-driven internal benchmarking system to measure Web3 influencers’ impact into a score. StarMap provides intuitive and meaningful metrics such as the engagement rate of an influencer’s followers on social media, or how much an influencer knows about GameFi.
Aki draws insights from Web3 and Web2 data sources, such as Twitter and Discord.
• Battery network introduced Who Profile And InScore battery as a private, permissionless Web3 landing page to facilitate data onboarding from the Aki community to StarMap, while providing more user traffic and commercial discoverability to influencers with the project. General Web3 users can use Aki’s Profile as a starting place to find their favorite Web3 sounds and ideas.
• Battery badge is a soul-bound non-fungible token (SBT), currently on the BNB Chain, which recognizes user and influencer contributions in marketing campaigns hosted by Aki Network.
• Battery Rewards can be claimed to holders of Aki Badges, in the form of cash stablecoins and/or incentives that allow all stakeholders to benefit from contributing to the rapid growth of the Aki Network.
Aki’s strengths: Curated unique experiences for all stakeholders
According to the team, Aki Network is far from being just a place to find missions or a way to verify credentials on-chain. In fact, Aki Network is very proud build a unique Web3 experience for everyone. Project curation: Aki Network’s special research team choose the best quality project yourself for influencers and their users, plus no-permissions campaign tools for everyone.
Prioritize user education: Battery Network select important information about the project and present it alongside the task list for new users to learn more about their contributions.
The Aki badge confirmed that User efforts are properly recorded and accumulated to qualify for future incentivessuch as direct gifts from Aki Network or airdrops from future projects.
Incubating the future of Web3 sound: Aki empowers micro-influencers with direct exposure to real users and premium projects.
Higher ROI on marketing: Aki Network’s dedicated mid- and micro-level influencers enable projects to take home user contributions, influencer relationships, and valuable data.
Since its founding in late 2021, Aki Network has collaborated with 120+ campaigns, 2400+ registered influencers, 114k+ social media followers and 177k+ established referral connections.
From Battery Network to Battery Protocol
According to Aki’s whitepaper, Aki Network will gradually become a basic data layer Web3 library – Battery Protocol. The Aki protocol is an open, infrastructure, multi-chain knowledge base that provides expressive oracle services while rewarding data contributors. Imagine a Web3 Google – The Aki Protocol will introduce an open API that can respond to project queries such as “list fake accounts on Arbitrum” or “Top 100 NFT traders with power on Ethereum.”
These answers are basically a collection of on-chain addresses packaged together and categorized by Aki’s state of the art Association Evidence technology. Aki Protocol’s open API product can only be achieved with Aki Network by collecting and indexing data generated daily by influencers and a growing user base.
In addition, the Battery Protocol will be used zk-SNARK to make Aki Network products verifiable on-chain. For example, scores, rankings and tags in StarMap and Aki Profiles will all be open for anyone to check and verify on the blockchain. Zero-knowledge proofing technology further helps Aki Protocol’s open library API to protect the privacy of original data from Aki Network contributors.
That flywheel between community, campaign and data will pivot fast for Aki Network and Aki Protocol to become major data powerhouses on the Web3 Growth Stack with a special twist on influencer marketing. By curating unique Web3 experiences in a data-driven way for all stakeholders, Aki is strategically well positioned to capture long-term alpha as Web3 scales to welcome its next billion users.
Media Contact
Company Name: Aki Protocol Inc.
Contact Person: Sara Low
Email: [email protected]
Website: https://akiprotocol.io/
This press release was originally published on this site
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